e.l.f. Prices Jump $1 in August! Here’s the Scoop

By Leslie | Staff Writer

May 23, 2025 @ 2:30 PM MDT

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e.l.f. is one of our favorite budget-friendly brands – but they’re raising prices?!

Open makeup bag filled with e.l.f. Cosmetics products, including Camo Hydrating CC Cream, setting powder, primer, and brushes, with a woman's hand reaching in.

Heads-up, beauty lovers💄: There’s a slight price change coming to your favorite e.l.f. Cosmetics products!

Starting August 1st, e.l.f. Cosmetics will be increasing prices by $1 on most of their products, according to their latest Facebook post. As much as we all love scoring quality glam on a budget, e.l.f. says rising costs behind the scenes are catching up and forcing this pricing increase. 😢

The good news? e.l.f. is still fully committed to keeping things high quality and affordable (Or, is it e.l.f.fordable in this case? 😆).

many elf cosmetics in a pile

Even with the upcoming increase, e.l.f. assures us that 75% of their products will remain $10 or less, including some major fan favorites like Glow Reviver Lip Oil, Cream Glide Lip Liner, Hydrating Camo Concealer, and Brow Lift.

If you have holy grail items from e.l.f. in your daily routine, it might be a great time to restock before prices go up. And while e.l.f. is keeping an eye on tariff changes that may impact future pricing (maybe even a future decrease?🤞), they’re continuing to prioritize value for their loyal community.

We’ll keep you posted if anything changes — but for now, enjoy those wallet-friendly beauty finds from e.l.f. while you can!

What’s your favorite product? Let us know in the comments! 👇

Looking for other ways to save on beauty items now? Check out these deals next!

About the writer:

With a bachelor’s degree in communication and political science, Leslie has over 12 years of experience in the deal industry as a content writer and editor.